Peace Players
We created this sample campaign for Peace Players International, a global non-profit organization that uses the game of basketball to unite, educate and inspire children in divided communities around the world.
Headline: Not all lines are dividing lines.
Sample homepage takeover
At-risk youth were invited to participate in 3-on-3 tournaments and learn about athletic, academic and educational programs designed to keep them away from gangs. Courts were built around actual street lines where gang activity is prevalent.
Buick \ GMC \ WD \ Lenovo \ Bank of America \ Easton \ Virgin Mobile \ adizero/Dick’s \ Pony \ ESPN Zone \ Peace Players \ Daughters & Sons \ OC Fair \ Harley Davidson \ One Day For Good \ Orphans