AdiZero / Dick’s Sporting Goods
AdiZero is the lightest performance shoe out there. And lightness can give you that extra split second that makes all the difference no matter your sport.
Dick’s wanted to target high school athletes, so we hired local newspaper sports photographers to make sure the look and feel of the campaign was authentic to how local sports fans would be used to seeing their teams.
We also reached out to our social fans to submit their best photos for a chance to win gear.
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