WD

As the world’s biggest hard drive manufacturer WD has always concerned itself with tech specs. We repositioned them as a benefit driven consumer electronics company. We pitched and won the global AOR business, and I then created the overall brand look which tied together multiple campaigns across multiple product categories. I also oversaw the implementation of the new look and campaigns on six continents. Apparently the penguins don’t buy enough hard drive for WD products to be sold on Antarctica.

ACD/overseeing the global campaign

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My Book Live

Everyone wants access to all of their stuff all of the time, wherever they are. But the cloud is big and impersonal, and your phone doesn’t have enough memory for all your photos and videos. This campaign shows the benefit of having your own personal cloud. With access to all your digital content. Anywhere. Anytime.

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The Preferred Hard Drive

You probably don’t give internal hard drives a second thought, but they’re in everything – your computer, your car, airplanes, maybe even your toaster. Odds are WD put it there. This campaign is designed to communicate the human benefit of the right hard drive, and to stand out in a specs driven marketplace.

Buick  \  GMC  \  WD  \  Lenovo  \  Bank of America  \  Easton  \  Virgin Mobile \  adizero/Dick’s \  Pony  \  ESPN Zone  \  Peace Players  \  Daughters & Sons  \  OC Fair  \  Harley Davidson  \  One Day For Good  \  Orphans