One Day for Good is an idea. It came into being when my writer, Nick Liebeskind, and I were lamenting the fact that, while advertising is a pretty great job in general, most of the time what we do isn’t truly meaningful. So we looked into volunteering for a charitable organization, but what we found was that they really need volunteers during the workweek, not the weekend as we were planning. Now came the tough question, were we willing to give up a precious vacation day to do good in the world? Or was there another way?